A note from our founder, James Isbell.
A year ago, I sat down with a simple idea: business grows faster when it's built on trust.
I'd been in enough networking rooms to know the difference between a card-swapping contest and a real community — and I knew Calera deserved the real thing. So I gathered a handful of local professionals who believed what I believed: that business isn't about transactions. It's about relationships. The quiet handshake that turns into a referral. The conversation that sparks an idea. The trusted friend who sends you the client you've been waiting for.
Twelve months later, that idea has become a thriving community.
I've watched our members pass referrals, open doors, and build friendships that extend well beyond the meeting room. We've celebrated wins together, weathered challenges together, and grown — personally and professionally — in ways none of us could have on our own.
We're not a room full of strangers exchanging business cards. We're a community of local professionals who show up for each other, week after week.
Whether you're a seasoned business owner or just getting started, I think you'll find something here you can't get from a LinkedIn message or a cold call: real conversations, real relationships, and the unmatched power of word-of-mouth in a community that actually knows your name.
One year in, we're just getting started — and I'd love for you to be part of what comes next.
Let's keep connecting, referring, and rising — together.
— James Isbell Founder, South Shelby Connectors
Our Mission To help local businesses in Calera and Shelby County grow through trusted relationships, qualified referrals, and a community of professionals committed to each other's success.
Our Values
Trust First. Referrals are promises. We only recommend people we'd send our own family to.
Show Up. Consistency is the currency of community. We're here every Friday — rain, shine, or slow week.
Give Before You Get. The fastest way to grow your business is to help someone else grow theirs.
Stay Local. We invest in the people, places, and businesses that make South Shelby County home.
One Seat Per Industry. Every member owns their category. No competition inside the room means total trust outside of it.
7:30 AM – 8:00 AM — Open Networking Grab a cup of coffee and connect. This is your time to meet new faces, catch up with familiar ones, and start real conversations before the meeting begins.
8:00 AM — Meeting Begins: Announcements & Education We kick things off with announcements — upcoming events, community news, and anything members need the room to know — followed by a short educational segment led by Christina Isbell, designed to sharpen our skills, grow our businesses, and bring real value to the room.
8:15 AM — Member Introductions Each member has one minute to share who they are, what they do, and the kind of referral that would make their week.
8:45 AM — Member Spotlight One member takes the floor for a 10-minute deep-dive into their business — who they serve, who they're looking for, and how the room can help.
8:55 AM — Thanks & Recognition Members share referrals passed, wins from the week, and shout-outs to the people who made it happen. This is where the power of the room becomes real.
9:00 AM — Close We wrap the meeting and head into the day with momentum, new connections, and fresh opportunities in hand.

Founder Co-founder of C&J Isbell Brokerage Group, an independent health and Medicare insurance agency serving Alabama families. James started South Shelby Connectors because he believed his hometown deserved a networking group built on substance, not small talk — a place where relationships come first and referrals follow naturally.

Social Media & Membership Lori leads the group's social media presence, making sure our members — and our community — stay connected all week long, not just on Friday mornings. She also serves on the membership committee, helping vote new members into the group and protect the culture we've built.

Events & Membership Lisa plans and organizes the events that bring our members together beyond the Friday meeting — building stronger bonds and bigger opportunities. She also serves on the membership committee, helping vote new members in and safeguard the quality of our room.

Education of C&J Isbell Brokerage Group, Christina brings an educator's heart to South Shelby Connectors. Each Friday, she leads the educational segment — making sure every member leaves a little sharper, a little stronger, and a little more equipped to grow.
The best way to understand what South Shelby Connectors is really about is to walk through the door.
Come grab a cup of coffee, introduce yourself, and see what a year of real relationships has built.
Whether you're a seasoned business owner or just getting started, you'll find a welcoming community ready to help you succeed.
📍 Adventurer's Coffee — 1074 AL-25, Calera, AL 35040
🕢 Every Friday, 7:30 AM – 9:00 AM
☕ First visit is on us

© 2026 South Shelby Connectors LLC. All Rights Reserved.